diff --git a/views/app/groups.html b/views/app/groups.html
index bd56cd9cd7..a91396ef6d 100644
--- a/views/app/groups.html
+++ b/views/app/groups.html
@@ -111,6 +111,7 @@
                             <input type='radio' name='new-group-privacy' checked="{equal('private',_new.group.privacy)}" > Invite Only
                         </label>
                         <input type="submit" class="btn {#unless and(_new.group.privacy,_new.group.name)}disabled{/}" value="Create" /><span class='gem-cost'>4 Gems</span>
+                        <p><small>The Gem cost promotes high quality guilds and is transferred into your guild's bank so you can use as rewards in the upcoming challenges feature!</small></p>
                     </div>
                 </div>
             {{else}}