diff --git a/views/options/inventory/inventory.jade b/views/options/inventory/inventory.jade
index 929919d94b..da48ed04fc 100644
--- a/views/options/inventory/inventory.jade
+++ b/views/options/inventory/inventory.jade
@@ -27,7 +27,7 @@ script(type='text/ng-template', id='partials/options.inventory.seasonalshop.html
       .col-md-10
         .popover.static-popover.fade.right.in
           .arrow
-          h3.popover-title!=env.t('seasonalShopClosedTitle')
+          h3.popover-title!=env.t('seasonalShopClosedTitle', {linkStart:"<a href='http://blog.habitrpg.com/who' target='_blank'>", linkEnd: "</a>"})
           .popover-content
             p!=env.t('seasonalShopClosedText', {linkStart: "<a href='https://habitrpg.wikia.com/wiki/Community#World_Events' target='_blank'>", linkEnd: "</a>"})