diff --git a/website/views/social/hatch-pet.jade b/website/views/social/hatch-pet.jade
index 4847ff76e8..bf826c2af3 100644
--- a/website/views/social/hatch-pet.jade
+++ b/website/views/social/hatch-pet.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'hatch-pet'
   - var socialTitle = 'New Pet!'
-  - var socialDescription = 'I\'ve worked hard and gotten myself a new pet! In Habitica, you earn cute companions as you accomplish real-world tasks.'
+  - var socialDescription = 'I worked hard and hatched a new pet! In Habitica, you earn cute companions as you accomplish real-world tasks.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/layout.jade b/website/views/social/layout.jade
index 165fc0fbee..d5e2146cad 100644
--- a/website/views/social/layout.jade
+++ b/website/views/social/layout.jade
@@ -6,7 +6,7 @@ doctype html
 html(ng-app='habitrpg', ng-controller='RootCtrl')
   head
     block extraHead
-    title Habitica | Your Life the Role Playing Game
+    title Welcome to Habitica! Your Life, the Role Playing Game
     meta(charset='utf-8')
     meta(name='viewport', content='width=device-width, maximum-scale=1')
     meta(property='og:title', content=socialTitle)
diff --git a/website/views/social/level-up.jade b/website/views/social/level-up.jade
index c67c9137e9..a23e639e6f 100644
--- a/website/views/social/level-up.jade
+++ b/website/views/social/level-up.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'level-up'
   - var socialTitle = 'Level Up!'
-  - var socialDescription = 'I\'ve attained a new level with what I\'ve accomplished! In Habitica, your avatar grows in strength as you improve your real-life habits.'
+  - var socialDescription = 'I earned a new level with my accomplishments! In Habitica, your avatar grows in strength as you improve your real-life habits.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/raise-pet.jade b/website/views/social/raise-pet.jade
index a7cbabcad3..648475e643 100644
--- a/website/views/social/raise-pet.jade
+++ b/website/views/social/raise-pet.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'raise-pet'
   - var socialTitle = 'Raised a Pet into a Mount!'
-  - var socialDescription = 'My progress has turned a pet into a trusty mount! In Habitica, collectible pets grow along with you as you advance your real-life goals.'
+  - var socialDescription = 'I grew a pet into a trusty mount! In Habitica, collectible pets grow along with you as you advance your real-life goals.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/unlock-quest.jade b/website/views/social/unlock-quest.jade
index 88ba16ba47..5dfa503e52 100644
--- a/website/views/social/unlock-quest.jade
+++ b/website/views/social/unlock-quest.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'unlock-quest'
   - var socialTitle = 'Unlocked a Quest!'
-  - var socialDescription = 'I\'ve discovered a new Quest! In Habitica, you can battle fearsome monsters and devious villains using your real-life productivity.'
+  - var socialDescription = 'I discovered a new Quest! In Habitica, you can battle fearsome monsters and devious villains using your real-life productivity.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/won-challenge.jade b/website/views/social/won-challenge.jade
index 08e11f4b22..2239d91136 100644
--- a/website/views/social/won-challenge.jade
+++ b/website/views/social/won-challenge.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'won-challenge'
   - var socialTitle = 'Won a Challenge!'
-  - var socialDescription = 'I\'ve stood out from the pack and won a Challenge! In Habitica, users can challenge one another to accomplish goals in all areas of life.'
+  - var socialDescription = 'I stood out from the pack and won a Challenge! In Habitica, users can challenge one another to accomplish goals in all areas of life.'
 
 block content
   include ./landing-page