diff --git a/website/client/src/components/shops/buyModal.vue b/website/client/src/components/shops/buyModal.vue
index 2a4a793c20..13e4b7ac05 100644
--- a/website/client/src/components/shops/buyModal.vue
+++ b/website/client/src/components/shops/buyModal.vue
@@ -161,16 +161,10 @@
         </button>
       </div>
     </div>
-    <div
+    <countdown-banner
       v-if="item.event && item.owned == null"
-      class="limitedTime"
-    >
-      <span
-        class="svg-icon inline icon-16 clock-icon"
-        v-html="icons.clock"
-      ></span>
-      <span class="limitedString">{{ limitedString }}</span>
-    </div>
+      :endDate = "endDate"
+    />
     <div
       v-if="item.key === 'rebirth_orb' && item.value > 0 && user.stats.lvl >= 100"
       class="free-rebirth d-flex align-items-center"
@@ -399,6 +393,7 @@ import svgWhiteClock from '@/assets/svg/clock-white.svg';
 
 import BalanceInfo from './balanceInfo.vue';
 import PinBadge from '@/components/ui/pinBadge';
+import CountdownBanner from './countdownBanner';
 import currencyMixin from './_currencyMixin';
 import notifications from '@/mixins/notifications';
 import buyMixin from '@/mixins/buy';
@@ -432,6 +427,7 @@ export default {
     Item,
     Avatar,
     PinBadge,
+    CountdownBanner,
   },
   mixins: [buyMixin, currencyMixin, notifications, numberInvalid, spellsMixin],
   props: {
@@ -462,6 +458,7 @@ export default {
 
       selectedAmountToBuy: 1,
       isPinned: false,
+      endDate: seasonalShopConfig.dateRange.end,
     };
   },
   computed: {
@@ -494,9 +491,6 @@ export default {
       }
       return this.item.notes;
     },
-    limitedString () {
-      return this.$t('limitedOffer', { date: moment(seasonalShopConfig.dateRange.end).format('LL') });
-    },
     gemsLeft () {
       if (!this.user.purchased.plan) return 0;
       return planGemLimits.convCap
diff --git a/website/client/src/components/shops/countdownBanner.vue b/website/client/src/components/shops/countdownBanner.vue
new file mode 100644
index 0000000000..7bb29e7a92
--- /dev/null
+++ b/website/client/src/components/shops/countdownBanner.vue
@@ -0,0 +1,84 @@
+<template>
+  <div class="limitedTime">
+    <span
+      class="svg-icon inline icon-16"
+      v-html="icons.clock"
+    ></span>
+    <span class="limitedString"> {{ limitedString }} </span>
+  </div>
+</template>
+
+<style lang="scss" scoped>
+  @import '~@/assets/scss/colors.scss';
+
+  .limitedTime {
+    height: 32px;
+    background-color: $purple-300;
+    width: calc(100% + 30px);
+    margin: 0 -15px; // the modal content has its own padding
+
+    font-size: 12px;
+    line-height: 1.33;
+    text-align: center;
+    color: $white;
+
+    display: flex;
+    align-items: center;
+    justify-content: center;
+
+    .limitedString {
+      height: 16px;
+      margin-left: 8px;
+    }
+  }
+</style>
+
+<script>
+import moment from 'moment';
+import svgClock from '@/assets/svg/clock.svg';
+
+export default {
+  props: {
+    endDate: {
+      type: String,
+    },
+  },
+  data () {
+    return {
+      icons: Object.freeze({
+        clock: svgClock,
+      }),
+      timer: '',
+      limitedString: '',
+    };
+  },
+  mounted () {
+    this.countdownString();
+    this.timer = setInterval(this.countdownString, 30000);
+  },
+  methods: {
+    countdownString () {
+      const diffDuration = moment.duration(moment(this.endDate).diff(moment()));
+
+      if (diffDuration.days() > 0) {
+        this.limitedString = this.$t('limitedAvailabilityDays', {
+          days: diffDuration.days(),
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      } else {
+        this.limitedString = this.$t('limitedAvailabilityHours', {
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      }
+    },
+    cancelAutoUpdate () {
+      clearInterval(this.timer);
+    },
+  },
+  beforeDestroy () {
+    this.cancelAutoUpdate();
+  },
+};
+</script>
diff --git a/website/client/src/components/shops/market/categoryRow.vue b/website/client/src/components/shops/market/categoryRow.vue
index 92012294b6..d63e92ded2 100644
--- a/website/client/src/components/shops/market/categoryRow.vue
+++ b/website/client/src/components/shops/market/categoryRow.vue
@@ -48,6 +48,12 @@ export default {
   },
   mixins: [pinUtils],
   props: ['hideLocked', 'hidePinned', 'searchBy', 'sortBy', 'category'],
+  data () {
+    return {
+      timer: '',
+      limitedString: '',
+    };
+  },
   computed: {
     ...mapState({
       content: 'content',
@@ -60,9 +66,6 @@ export default {
       return planGemLimits.convCap
         + this.user.purchased.plan.consecutive.gemCapExtra - this.user.purchased.plan.gemsBought;
     },
-    limitedString () {
-      return this.$t('limitedOffer', { date: moment(seasonalShopConfig.dateRange.end).format('LL') });
-    },
     sortedMarketItems () {
       let result = _map(this.category.items, e => ({
         ...e,
@@ -103,10 +106,36 @@ export default {
       return result;
     },
   },
+  mounted () {
+    this.countdownString();
+    this.timer = setInterval(this.countdownString, 30000);
+  },
   methods: {
     itemSelected (item) {
       this.$root.$emit('buyModal::showItem', item);
     },
+    countdownString () {
+      const diffDuration = moment.duration(moment(seasonalShopConfig.dateRange.end).diff(moment()));
+
+      if (diffDuration.days() > 0) {
+        this.limitedString = this.$t('limitedAvailabilityDays', {
+          days: diffDuration.days(),
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      } else {
+        this.limitedString = this.$t('limitedAvailabilityHours', {
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      }
+    },
+    cancelAutoUpdate () {
+      clearInterval(this.timer);
+    },
+  },
+  beforeDestroy () {
+    this.cancelAutoUpdate();
   },
 };
 </script>
diff --git a/website/client/src/components/shops/quests/buyQuestModal.vue b/website/client/src/components/shops/quests/buyQuestModal.vue
index a11e3bc05c..da8bf6b1b7 100644
--- a/website/client/src/components/shops/quests/buyQuestModal.vue
+++ b/website/client/src/components/shops/quests/buyQuestModal.vue
@@ -84,16 +84,10 @@
     >
       <questDialogDrops :item="item" />
     </div>
-    <div
+    <countdown-banner
       v-if="item.event"
-      class="limitedTime"
-    >
-      <span
-        class="svg-icon inline icon-16 clock-icon"
-        v-html="icons.clock"
-      ></span>
-      <span class="limitedString">{{ limitedString }}</span>
-    </div>
+      :endDate="endDate"
+    />
     <div
       slot="modal-footer"
       class="clearfix"
@@ -268,7 +262,6 @@
 </style>
 
 <script>
-import moment from 'moment';
 import { mapState } from '@/libs/store';
 import seasonalShopConfig from '@/../../common/script/libs/shops-seasonal.config';
 
@@ -285,6 +278,7 @@ import notifications from '@/mixins/notifications';
 import buyMixin from '@/mixins/buy';
 import numberInvalid from '@/mixins/numberInvalid';
 import PinBadge from '@/components/ui/pinBadge';
+import CountdownBanner from '../countdownBanner';
 
 import questDialogDrops from './questDialogDrops';
 import questDialogContent from './questDialogContent';
@@ -295,6 +289,7 @@ export default {
     PinBadge,
     questDialogDrops,
     questDialogContent,
+    CountdownBanner,
   },
   mixins: [buyMixin, currencyMixin, notifications, numberInvalid],
   props: {
@@ -321,6 +316,7 @@ export default {
 
       isPinned: false,
       selectedAmountToBuy: 1,
+      endDate: seasonalShopConfig.dateRange.end,
     };
   },
   computed: {
@@ -344,9 +340,6 @@ export default {
       if (this.priceType === 'hourglasses') return this.icons.hourglass;
       return this.icons.gem;
     },
-    limitedString () {
-      return this.$t('limitedOffer', { date: moment(seasonalShopConfig.dateRange.end).format('LL') });
-    },
   },
   watch: {
     item: function itemChanged () {
diff --git a/website/client/src/components/shops/quests/questInfo.vue b/website/client/src/components/shops/quests/questInfo.vue
index b3020dc255..681e8c4e37 100644
--- a/website/client/src/components/shops/quests/questInfo.vue
+++ b/website/client/src/components/shops/quests/questInfo.vue
@@ -143,6 +143,8 @@ export default {
         starHalf: svgStarHalf,
         starEmpty: svgStarEmpty,
       }),
+      timer: '',
+      limitedString: '',
     };
   },
   computed: {
@@ -153,9 +155,10 @@ export default {
 
       return 1;
     },
-    limitedString () {
-      return this.$t('limitedOffer', { date: moment(seasonalShopConfig.dateRange.end).format('LL') });
-    },
+  },
+  mounted () {
+    this.countdownString();
+    this.timer = setInterval(this.countdownString, 30000);
   },
   methods: {
     stars () {
@@ -182,6 +185,28 @@ export default {
       }
       return collect.text;
     },
+    countdownString () {
+      const diffDuration = moment.duration(moment(seasonalShopConfig.dateRange.end).diff(moment()));
+
+      if (diffDuration.days() > 0) {
+        this.limitedString = this.$t('limitedAvailabilityDays', {
+          days: diffDuration.days(),
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      } else {
+        this.limitedString = this.$t('limitedAvailabilityHours', {
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      }
+    },
+    cancelAutoUpdate () {
+      clearInterval(this.timer);
+    },
+  },
+  beforeDestroy () {
+    this.cancelAutoUpdate();
   },
 };
 </script>
diff --git a/website/client/src/components/shops/shopItem.vue b/website/client/src/components/shops/shopItem.vue
index f3bc30e77c..d2bc6c228c 100644
--- a/website/client/src/components/shops/shopItem.vue
+++ b/website/client/src/components/shops/shopItem.vue
@@ -291,16 +291,18 @@ export default {
     },
   },
   data () {
-    return Object.freeze({
+    return {
       itemId: uuid(),
-      icons: {
+      icons: Object.freeze({
         gems: svgGem,
         gold: svgGold,
         lock: svgLock,
         hourglasses: svgHourglasses,
         clock: svgClock,
-      },
-    });
+      }),
+      timer: '',
+      limitedString: '',
+    };
   },
   computed: {
     showNotes () {
@@ -314,10 +316,10 @@ export default {
       }
       return 'gold';
     },
-    limitedString () {
-      return this.item.owned === false ? ''
-        : this.$t('limitedOffer', { date: moment(seasonalShopConfig.dateRange.end).format('LL') });
-    },
+  },
+  mounted () {
+    this.countdownString();
+    this.timer = setInterval(this.countdownString, 30000);
   },
   methods: {
     click () {
@@ -338,6 +340,28 @@ export default {
         locked: this.item.locked,
       };
     },
+    countdownString () {
+      const diffDuration = moment.duration(moment(seasonalShopConfig.dateRange.end).diff(moment()));
+
+      if (diffDuration.days() > 0) {
+        this.limitedString = this.$t('limitedAvailabilityDays', {
+          days: diffDuration.days(),
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      } else {
+        this.limitedString = this.$t('limitedAvailabilityHours', {
+          hours: diffDuration.hours(),
+          minutes: diffDuration.minutes(),
+        });
+      }
+    },
+    cancelAutoUpdate () {
+      clearInterval(this.timer);
+    },
+  },
+  beforeDestroy () {
+    this.cancelAutoUpdate();
   },
 };
 </script>
diff --git a/website/common/locales/en/npc.json b/website/common/locales/en/npc.json
index 684e6ac81b..d4461ec9fa 100644
--- a/website/common/locales/en/npc.json
+++ b/website/common/locales/en/npc.json
@@ -125,5 +125,7 @@
   "welcome3": "Progress in life and the game!",
   "welcome3notes": "As you improve your life, your avatar will level up and unlock pets, quests, equipment, and more!",
   "imReady": "Enter Habitica",
-  "limitedOffer": "Available until <%= date %>"
+  "limitedOffer": "Available until <%= date %>",
+  "limitedAvailabilityDays": "Available for <%= days %>d <%= hours %>h <%= minutes %>m",
+  "limitedAvailabilityHours": "Available for <%= hours %>h <%= minutes %>m"
 }