diff --git a/website/common/locales/en/groups.json b/website/common/locales/en/groups.json
index 80c0b62865..201a28d123 100644
--- a/website/common/locales/en/groups.json
+++ b/website/common/locales/en/groups.json
@@ -148,6 +148,7 @@
   "invitationsSent": "Invitations sent!",
   "invitationSent": "Invitation sent!",
   "inviteAlertInfo2": "Or share this link (copy/paste):",
+  "inviteLimitReached": "You have already sent the maximum number of email invitations. We have a limit to prevent spamming, however if you would like more, please contact us at <%= techAssistanceEmail %> and we'll be happy to discuss it!",
   "sendGiftHeading": "Send Gift to <%= name %>",
   "sendGiftGemsBalance": "From <%= number %> Gems",
   "sendGiftCost": "Total: $<%= cost %> USD",
@@ -270,6 +271,5 @@
   "confirmCancelGroupPlan": "Are you sure you want to cancel the group plan and remove its benefits from all members, including their free subscriptions?",
   "canceledGroupPlan": "Canceled Group Plan",
   "groupPlanCanceled": "Group Plan will become inactive on",
-  "purchasedGroupPlanPlanExtraMonths": "You have <%= months %> months of extra group plan credit.",
-  "inviteLimitReached": "You have already sent the max number of email invites."
+  "purchasedGroupPlanPlanExtraMonths": "You have <%= months %> months of extra group plan credit."
 }
diff --git a/website/server/controllers/api-v3/groups.js b/website/server/controllers/api-v3/groups.js
index e4fcf564bf..6641d07bec 100644
--- a/website/server/controllers/api-v3/groups.js
+++ b/website/server/controllers/api-v3/groups.js
@@ -1,6 +1,7 @@
 import { authWithHeaders } from '../../middlewares/auth';
 import Bluebird from 'bluebird';
 import _ from 'lodash';
+import nconf from 'nconf';
 import {
   model as Group,
   basicFields as basicGroupFields,
@@ -28,6 +29,7 @@ import shared from '../../../common';
 import apiMessages from '../../libs/apiMessages';
 
 const MAX_EMAIL_INVITES_BY_USER = 200;
+const TECH_ASSISTANCE_EMAIL = nconf.get('EMAILS:TECH_ASSISTANCE_EMAIL');
 
 /**
  * @apiDefine GroupBodyInvalid
@@ -1058,7 +1060,7 @@ api.inviteToGroup = {
 
     req.checkParams('groupId', res.t('groupIdRequired')).notEmpty();
 
-    if (user.invitesSent >= MAX_EMAIL_INVITES_BY_USER) throw new NotAuthorized(res.t('inviteLimitReached'));
+    if (user.invitesSent >= MAX_EMAIL_INVITES_BY_USER) throw new NotAuthorized(res.t('inviteLimitReached', { techAssistanceEmail: TECH_ASSISTANCE_EMAIL }));
 
     let validationErrors = req.validationErrors();
     if (validationErrors) throw validationErrors;